Each year we create a new campaign look & feel for Yasalam – the largest entertainment program around F1 in the world–. Yasalam is build up from 3 main pillars. The After-Race Concerts, Live Across the City and Emerging Talent Competition. Each pillar has its own identity but fits within an overall brand look. The After-Race Concerts key visual (KV) comes from Yas Marina Circuit. The creative challenge is then to develop KVs for Live Across the City and Emerging Talent Competition which unify the whole campaign and convey the essence of the Yasalam brand - Energy, Fun and Entertainment.
Art Direction: Eman Khamis
Photoshop Illustration: Gabriel Alomar