The World Professional Jiu-Jitsu Championships are held annually in Abu Dhabi. There are over 100 different competing countries and thousands of fighters. For this campaign we developed two distinctive routes. The first, looks at evolution, from the child athelte to the seasoned pro... from child to champion. The second concept treats the fighters kimono as if it were a screen, onto this screen we project key moments from this global championship. One World. One Fight was the tagline chosen to tie this campaign together across print, digital, TV and outdoor.